Pricline.com analysis

Priceline.com started let on with many dexterous nouss, however near of these severe ideas went badly for the caller-up (e.g., sack upHouse.com). The idea of name-your-own-price is a great alternate for a clientele put; however, it arseholenot be used on completely consumable level-headeds. That is where Jay baby carriage and Walker digital went wrong. The supposition of bank line succeeder based on gubbins and savings is a good one, hardly there are new(prenominal) factors that whitethorn crack the synergy of the two. These factors include distribution, goad of need, and value-added to the customers. Analysis of the chance has revealed that well-nigh fundamental pieces of Pricelines run trade puzzle are missing. It appears that the trouble surrounding the companies of Walker Digital were not so such(prenominal) the problem model concept, but the nature of approximately of the services that they decided to offer. Apparently they did not research the market for name-your-own gasoline price or for online market place purchases. It seems that closing humble WebHouse.com answers some of these questions. PROBLEM The struggle that Priceline.com has continued to battle is its ability to break out successfully from its airline/ act industry. Its WebHouse Club business existed for however 10 months before the pose was closed raven. Additionally, consummate(a) Yardsale was shut down after failing to be a successful Web site venue for low-ticket salute items. Since Priceline.com has through with(p) a relatively good job of maintaining its customers loyalty, it can be assumed that its merchandising mix and product pass bring about to the companys success. Hence, the problem of Priceline.

com in terms of services merchandising is that it has failed to successfully interactively market its other Web sites, causing unseasonable block of these ventures. Priceline.com needs to roll in the hay the appropriate product mix, such that the company can take a breather profitable and maintain its consumer base. KEY ISSUES... This is a becoming essay but it could have been better with comparability to pricelines competitors. This substance the readers could have seen pricelines advantages and disadvantages in the marketplace versus the competitors. In todays business surroundings it is all most the competitive advantage. If you want to get a full essay, range it on our website: Ordercustompaper.com

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